A new approach to family and business learning
IS THIS BOOK FOR YOU?
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Answer Yes! to any of these and this book is for you |
How it Looks
IN THE NEWS
Putting the first Family Business on the Moon article
by Prof Randel Carlock , Keng-Fun Loh
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by CampdenFB
A Family Business on the Moon by Randel S. Carlock and Keng-Fun Loh "The term 'ground-breaking' is generally overused however, sometimes an exceptional effort is produced that raises expectations to a whole new level. A Family Business on the Moon has done just that. It is almost as far removed from the concept of a traditional family business book as you can get. And that was the intention of INSEAD Prof Randel Carlock and family expert Keng-Fun Loh, who have poured five decades of fun, practical exercises, and imagination into their fieldbook. A visual feast, with more than 70 illustrations by Ruth Gwily who illustrates for publications from The Washington Post to The New Yorker, it continues to draw you back and through the book. Yet the 24 practical exercises taking you through the Parallel Planning Process give a huge amount of substance to the dynamic style that will keep you coming back again and again. In short it is a must-read for families and advisers. |
A Family Business on the Moon
– Lessons from the Author Prof. Randel Carlock
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by Tony Sekulich
Tharawat Magazine speaks with Randel Carlock about his new book A Family Business on the Moon, the importance of the Parallel Planning Process (PPP), the critical task of developing talent within family businesses, and why we should think of family businesses as family enterprises. |
The Book is Launched!
INSEAD News:
New book encourages family businesses to think like space travelers.
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Money 89.3 Interview: Read with Michelle Martin
Condensing 20 years of lessons and advice, the book’s authors talk about managing a family business. |
INSEAD欧洲商管院
资深家族企业顾问Randel Carlock（兰德尔·卡洛克）和Keng Fun Loh (罗景芬）在他们合著的新书A Family Business on the Moon中表示，家族企业规划堪比登月之旅计划，两者之间有着极大的相似度。这部“实践手册”通过具体的框架和生动的案例研究指导家族企业管理者像规划太空探索一般思考家族企业管理的方向。
新书推荐丨像太空探索者那样思考—--家族企业规划的新方向INSEAD欧洲工商管理学院
资深家族企业顾问Randel Carlock（兰德尔·卡洛克）和Keng Fun Loh (罗景芬）在他们合著的新书A Family Business on the Moon中表示，家族企业规划堪比登月之旅计划，两者之间有着极大的相似度。这部“实践手册”通过具体的框架和生动的案例研究指导家族企业管理者像规划太空探索一般思考家族企业管理的方向。
新书推荐丨像太空探索者那样思考—--家族企业规划的新方向INSEAD欧洲工商管理学院
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