A FAMILY BUSINESS ON THE MOON
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A new approach to family and business learning
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A Family Business on the Moon Cover
A Family Business on the Moon Poster
Get Your Copy Here
What's This About?

IS THIS BOOK FOR YOU?

  • ​Does your family own a business?
  • Does your family control significant financial or business assets?
  • Is family harmony an important goal for you and your business family?
  • Have family issues or conflict spilled over into your family business?
  • Have business decisions impacted your family?
  • Do you advise wealthy or business families?
  • ​Would you like to support your family business clients’ planning activities more effectively?
Answer Yes! to any of these and this book is for you 

How it Looks

IN THE NEWS

Putting the first Family Business on the Moon​ article 
​by 
Prof Randel Carlock , Keng-Fun Loh

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​by CampdenFB

A Family Business on the Moon by Randel S. Carlock and Keng-Fun Loh
​
"The term 'ground-breaking' is generally overused however, sometimes an exceptional effort is produced that raises expectations to a whole new level.

A Family Business on the Moon has done just that. It is almost as far removed from the concept of a traditional family business book as you can get.

​And that was the intention of INSEAD Prof Randel Carlock and family expert Keng-Fun Loh, who have poured five decades of fun, practical exercises, and imagination into their fieldbook. A visual feast, with more than 70 illustrations by Ruth Gwily who illustrates for publications from The Washington Post​ ​to The New Yorker, it continues to draw you back and through the book. Yet the 24 practical exercises taking you through the Parallel Planning Process give a huge amount of substance to the dynamic style that will keep you coming back again and again.

​In short it is a must-read for families and advisers. ​

A Family Business on the Moon
​– Lessons from the Author Prof. Randel Carlock

The Family Business Voice podcast with Randel Carlock

by Tony Sekulich
​
Tharawat Magazine speaks with Randel Carlock about his new book A Family Business on the Moon, the importance of the Parallel Planning Process (PPP), the critical task of developing talent within family businesses, and why we should think of family businesses as family enterprises.

The Book is Launched!

INSEAD News:
​New book encourages family businesses to think like space travelers.

New book encourages family businesses to think like space travelers.
Business Times
How Singapore's family-owned SMEs can shoot for the Moon?

A handover from founders to the net generation is a difficult topic for many family businesses. 

​
Money 89.3 Interview: Read with Michelle Martin
Condensing 20 years of lessons and advice, the book’s authors talk about managing a family business. ​
South China Morning Post
Business founders can hand baton to next generation. But they have to nurture family members by developing talents and empowering them to act.
iMoney Focus Hong Kong 
"I'm Reading" review of A Family Business on the Moon 
The Edge Singapore
Cover Story: Crazy Rich and Asian
INSEAD欧洲商管院
资深家族企业顾问Randel Carlock(兰德尔·卡洛克)和Keng Fun Loh (罗景芬)在他们合著的新书A Family Business on the Moon中表示,家族企业规划堪比登月之旅计划,两者之间有着极大的相似度。这部“实践手册”通过具体的框架和生动的案例研究指导家族企业管理者像规划太空探索一般思考家族企业管理的方向。

​
新书推荐丨像太空探索者那样思考—--家族企业规划的新方向INSEAD欧洲工商管理学院
GET YOUR COPY HERE
The Family and Business Store Front
www.thefamilyandbusinessstore.com
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Leading book stores in Singapore and Malaysia.​​Including Kinokuniya and Times the bookstore

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INSEAD Campus bookstores
ASIA         IN.Store Singapore
EUROPE   Foot-Note Fontainebleau, France

GET YOUR COPY NOW
It’s 8 small steps for the family, one giant leap for your family business.
Copyright 2024  Randel S. Carlock and Keng-Fun Loh
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to: [email protected] or submit this Permission Form.
Ordering Information
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others.For details, contact [email protected]

​Published by  Global Family Enterprise Advisors ​​

All illustrations by the wonderful Ruth Gwily
FSC Certified Logo 100% recycled paper
Identifier(s) OCN 1043910680 | ISBN 978-981-11-7769-9 (paperback) Subject(s) LCSH: Family-owned business enterprises. | Family-owned business enterprises--Management. | Communication in families.
​Classification DDC 658.045--dc23
Printed on 100 % recycled paper
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