A FAMILY BUSINESS ON THE MOON
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WHAT THIS BOOK IS ABOUT.

Picture
Informed family members

Learn with

300 pages of easy-to-read writing
70 original illustrations to “see” new ideas
51 values cards* to clarify your values
40 planning worksheets
24 tried and tested activities
1 online Basic360 assessment to explore your family and business planning performance
1 online Advanced360* to benchmark your family and business planning
 1 galactic Parallel Planning Process Map* to organize plans, ideas and actions
1 listening bear* to share “airtime”
1 build-your-own paper rocket to launch your family’s journey to the Moon.

What's a Fieldbook?

​This activity-based fieldbook is designed as a rigorous planning tool based on more than 25 years of teaching and advising business families around the world. It teaches the professional planning skills required for any business family to become a multi-generational team driven by planning, passion and, purpose. ​
We call it a fieldbook because it creates real-world family learning experiences with activities to explore family and business planning. 

Why Now? 

After over 25 years of teaching family businesses around the world, we have seen some outstanding business families who understand and use professional planning tools to help their families and businesses perform better.
But we have also observed, and research shows, that most business families do not have plans for succession and few have a clear family strategy.​​
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A family code of conduct

So why don’t more family firms professionalize their family and business planning? 

The need for business planning is demonstrated and accepted but many families still neglect addressing their family plans because they know the issues are emotional and they do not want to risk potentially explosive conversations.
​
It is understandable that planning for both family harmony and business sustainability is a daunting task, and therefore often ignored or avoided. 

A NEW APPROACH.

It is also clear that the family’s significant role demands the family’s capable and active participation so there needs to be a new approach to helping business families learn to work together more effectively. 
This fieldbook is also a rigorous planning tool, teaching the professional planning skills for a business family to move from the founder or owner-manager stages (G1,G2), based on power, personality and politics, to a multi-generational family-team model (G3 and beyond), driven by planning, passion and purpose. 
BUY NOW

“Families are about emotions and caring, and businesses are about profit and performance, not a likely partnership.”

LEARN MORE
It’s 8 small steps for the family, one giant leap for your family business.
Copyright 2024  Randel S. Carlock and Keng-Fun Loh
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to: [email protected] or submit this Permission Form.
Ordering Information
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others.For details, contact [email protected]

​Published by  Global Family Enterprise Advisors ​​

All illustrations by the wonderful Ruth Gwily
FSC Certified Logo 100% recycled paper
Identifier(s) OCN 1043910680 | ISBN 978-981-11-7769-9 (paperback) Subject(s) LCSH: Family-owned business enterprises. | Family-owned business enterprises--Management. | Communication in families.
​Classification DDC 658.045--dc23
Printed on 100 % recycled paper
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