A new approach.
This is not a typical business book.
A FAMILY BUSINESS ON THE MOON opens with a short story about a family business with a vision of being the first family on the Moon — not a business case.
Planning the future of a family business or a family’s flight to the Moon, are both journeys that could be described as “Going where no family has gone before”.
The reason that many business families do not plan for their journey together is that the process is time consuming, dangerous, and complex.
A FAMILY BUSINESS ON THE MOON opens with a short story about a family business with a vision of being the first family on the Moon — not a business case.
Planning the future of a family business or a family’s flight to the Moon, are both journeys that could be described as “Going where no family has gone before”.
The reason that many business families do not plan for their journey together is that the process is time consuming, dangerous, and complex.
A FAMILY BUSINESS ON THE MOON
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This activity-based fieldbook is designed as a rigorous planning tool based on more than 25 years of teaching and advising business families around the world. It teaches the professional planning skills required for any business family to become a multi-generational team driven by planning, passion and, purpose. |
We call it a fieldbook because it creates real-world family learning experiences with activities to explore family and business planning.
Why are we writing this book?
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After over 25 years of teaching family businesses around the world, we have seen some outstanding business families who understand and use professional planning tools to help their families and businesses perform better.
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But we have also observed, and research shows, that most business families do not have plans for succession and few have a clear family strategy.
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So why don’t more family firms professionalize their family and business planning?
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The need for business planning is demonstrated and accepted but many families still neglect addressing their family plans because they know the issues are emotional and they do not want to risk potentially explosive conversations.
It is understandable that planning for both family harmony and business sustainability is a daunting task, and therefore often ignored or avoided. |
“Families are about emotions and caring, and
businesses are about profit and performance,
not a likely partnership.”
It is also clear that the family’s significant role demands the family’s capable and active participation so there needs to be a new approach to helping business families learn to work together more effectively.
This fieldbook is a rigorous planning tool
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This fieldbook is also a rigorous planning tool, teaching the professional planning skills for a business family to move from the founder or owner-manager stages (G1,G2), based on power, personality and politics, to a multi-generational family-team model (G3 and beyond), driven by planning, passion and purpose.
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Copyright 2018 by Randel S. Carlock and Keng-Fun Loh
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to: [email protected] |
Ordering Information
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact [email protected] |
